Elon Musk uses Tesla’s earnings call to brag about his popularity on Twitter

Elon Musk uses Tesla’s earnings call to brag about his popularity on Twitter

Elon Musk in 2020

Yasin Ozturk/Getty Images

  • Elon Musk responded to a question about Tesla’s earnings call by saying how popular he is online.

  • He talked about his 127 million Twitter followers and said his account might be the most engaged with social media sites.

  • Tesla reported strong fourth-quarter earnings that beat analysts’ expectations.

Elon Musk is on Twitter all the time these days — even when he’s on Tesla’s quarterly earnings call.

During a call Wednesday with investors in his auto business, Musk spoke about his popularity on his newly acquired social network. The comments came in response to a question from an investor about what Tesla is doing to mitigate brand damage resulting from Musk’s political commentary on Twitter.

Polls have shown Tesla’s favor waning among Democrats, suggesting Musk’s public embrace of the right is alienating customers on the left.

“Let me check my Twitter account. OK, so I have 127 million followers, and it’s still growing really fast,” Musk said. “That suggests I’m reasonably popular. Now, I may not be popular with some people, but for the vast majority of people my follower count speaks for itself,”

“I’m the most interacted social media account I think maybe in the world, definitely on Twitter,” the billionaire added.

Musk’s increasingly erratic presence on Twitter – where he is conservative memes posted, hit Anthony Fauciand called wokeism – caused some longtime Tesla owners to abandon the brand.

Musk, who now runs Twitter, Tesla and several other companies, hailed Twitter’s potential to boost sales and encouraged more companies to use the platform. Musk’s chaotic takeover of the website, which closed in October, saw scores of high-profile advertisers pull their spending.

“I think Twitter is actually an incredibly powerful tool to drive demand for Tesla. And I would really encourage businesses of all kinds, automotive or otherwise, to use Twitter more and use their Twitter accounts in interesting, informative ways. , entertaining,” Musk said.

Of course, Musk also talked about Tesla’s finances. The company posted revenue of $24.32 billion in the last three months of 2022, beating Wall Street expectations. Adjusted earnings per share of $1.19 also beat analysts’ estimates.

Tesla shares jumped around 5.4% in late trading after the results.

Are you a Tesla owner, employee or shareholder with a story to share? Contact this reporter at tlevin@insider.com

Read the original article on Business Insider

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